New Logo/ Comments..Complaints

[Loffgren]

Looking for some comments / Criticism on new logo..Thanks

[mivey]

The messages that come to mind:

"I'm proud of a messy image"
"Hire me if you want shoddy work"
"I don't care for a crisp, clean worksite"

[Loffgren]

Wow, guess i got what i asked for. The original version is much cleaner anyways.....That was a copy paste etc..

[crossman]

From an artsy perspective, I like it, it looks nice. But I am not sure that the letters with missing pieces fits in with the electrical contracting business. Not sure why, but just a feeling. Maybe it seems less serious, or something?

[qcroanoke]

It doesn't look finished.

[Loffgren]

Hmmm, (politley) Maybe i am from a different generation....

[mivey]

Wow, guess i got what i asked for. The original version is much cleaner anyways.....That was a copy paste etc..sorry. I guess I was too blunt.

It is nice graphic work but like crossman stated, it would not convey the image you might want your customers to get in our line of work. The ladies of the house usually run the house and, for the most part, they like a nice clean, crisp, professional feel. No gothic, rusty, corroded images please.

If you had a "cowboy" theme, like the lone ranger or "to the rescue" type thing going on, I could see bullet holes being used some kind of way. It might work out west somewhere because they would "get it". If in Chicago, the bullet holes might not go over so well.

[Loffgren]

LOL, cool i get what you mean...Good point about the ladies / making the calls.

[crossman]

May be, but you need to consider who is most likely to be your customers. People from your generation, or people from that "other" generation?

I'm from that older generation, and the logo just doesn't seem right for an EC.

I very much like the logo from a "graphic design" perspective.

[Loffgren]

I may clean it up a bit and reconsider, thanks

[bbaumer]

.... No gothic, rusty, corroded images please.

......

Agreed. Looks like a this is what will happen to you if you smoke, do drugs etc. advertisement.

[weressl]

Looking for some comments / Criticism on new logo..Thanks

Simple: projects confidence, no hidden agenda here.

element: the world re-inforces the above and keeping it lowercase further emphasizes the point

The CF reminds of energy consciousness, 'greeness' you may want to make it bigger

I would change the background to sky-blue, fading to white. The red is associated with danger and fire.

Excellent work, classy and conservative. If you ghrow into a big company it will still work and continuity is important.

If someone ask you why you choose 'element' you should have a good explanation about how it essentializes your goals, work ethic and image you wish to project.

[electricmanscott]

I don't like it. No real reason other than it looks dirty and unfinished I guess. I'm not really overthinking it and analyzing it, just going on first impression which probably applies to the average person seeing it.

Not that it matters what I think anyway. ;)

I changed mine this year and I really like the new design.

Just about everybody says they liked the old one better. :D

[petersonra]

I may clean it up a bit and reconsider, thanks
i think that is a wise choice.

[weressl]

I don't like it. No real reason other than it looks dirty and unfinished I guess. Not that it matters what I think anyway. ;)

I changed mine this year and I really like the new design.

Just about everybody says they liked the old one better. :D

The OP explained that it is a bad copy, so one can ingnore that part.

[stickboy1375]

I don't like it. No real reason other than it looks dirty and unfinished I guess. I'm not really overthinking it and analyzing it, just going on first impression which probably applies to the average person seeing it.

Not that it matters what I think anyway. ;)

I changed mine this year and I really like the new design.

Just about everybody says they liked the old one better. :D


Got any before and after pics?

[mivey]

Hey, no fair! How does Dennis get overtime and I'm not even getting paid to post?:D

[ultramegabob]

I think it would make a good logo for a skateboard shop.:D

[mdshunk]

If you were to pick a font, other than one that looks like it got hit with a shotgun blast, I'd like that logo just fine. I'm not so sure it would show up at a distance on a truck very well, however, without making the background a bit lighter and teh text a bit darker.

[480sparky]

I thinks it's a bit too much. But that just my opinion.

I always try to make sure those who see my 'ad' can understand it.

http://i214.photobucket.com/albums/cc172/480sparky/van.jpg

[c2500]

I think it is a bit busy and cutting edge,. Now that said, I worked at a newspaper in the advertising department for several years in another life.

I would tone it down a bit and solidify the lettering.

The colors are not bad.

Not knowing your age, it may seem to those that are older (I am 40) that you come across as a young hot shot whipper snapper who has no experience. Remember, you are trying to appeal to a market that in alot of cases will have older folks (over 40). Remember the younger ones (most likely to embrace the logo) are over at The Home Depot getting those free electrical lessons.

Just an observation...

c2500

[HighWirey]

Looking for some comments / Criticism on new logo..Thanks

Perhaps you should have sought our input prior to you having those expensive graphics applied to your vehicle(s) . . .

Another poster here suggested that the logo appeals to a different generation. I agree.

Best Wishes Everyone

[Loffgren]

Have not posted it on trucks yet, still in the design phase... And of course the ones (logo) that do will be formatted to "fit"...But thanks for the feed back it helps. And is appreciated

[360Youth]

I, too, thought that the lettering needs filling in. I did not see it as, dirty or rusted or trashy...just incomplete. It looked like a bad copy of a decent design. As others have stated, in advertising a trade, you want to stand out and have your customers immediately know what you are offering.

[ultramegabob]

when you come up with a logo, you need to think if the printer, silk screener, embroyderer, or sign maker will be able to duplicate, reduce, and enlarge your design. something that looks good on a truck my not be able to be read on a business card. solid colors are much easier to dupicate than color fades or shades, and the more color you use in your design the more it will cost every time you go to have it put on something..

[76nemo]

I may clean it up a bit and reconsider, thanks

So you get more calls from the ladies???:D ;) :D I agree with everyone else, too artsy, and not cut and dry, straight to the point. Artsy to me lacks the bold and professional which it should represent.

Nice graphics though!

[1793]

I'll go out on a limb here and post my logo. I'm not a very creative design person so I stole my logo from my fathers business. He owns and operates a high end Interior Design store and his logo is well known in my area.

http://i5.photobucket.com/albums/y169/1793/Electrical/th_ThorpeInteriorsLogo.jpg (http://i5.photobucket.com/albums/y169/1793/Electrical/ThorpeInteriorsLogo.jpg)

I asked for his permission and he was thrilled that I wanted to copy his design.

http://i5.photobucket.com/albums/y169/1793/Electrical/th_ThorpeElectricNewLogo6copy.jpg (http://i5.photobucket.com/albums/y169/1793/Electrical/ThorpeElectricNewLogo6copy.jpg)

[ultramegabob]

try to come up with a design that can be duplicated in black and white and you will have a winner, almost all sign people need the artwork to be made as a vector file, it has to do with the computer reading the edges of the design, and its easiest for them to duplicate a design that is solid black lines on white, you can always fill in whatever colors you want between the lines...

[360Youth]

I agree with everyone else, too artsy, and not cut and dry, straight to the point. Artsy to me lacks the bold and professional which it should represent.

Nice graphics though!

Artsy is fine as long as it does not impede the message.

[abe72487]

Hard to read at a distance would probably look dirty on a white truck. Clean it up and make numbers larger.

[CopperTone]

it's kind of hard to read - especially on a the side of a truck driving by

[POWER_PIG]

sorry. I guess I was too blunt.

It is nice graphic work but like crossman stated, it would not convey the image you might want your customers to get in our line of work. The ladies of the house usually run the house and, for the most part, they like a nice clean, crisp, professional feel. No gothic, rusty, corroded images please.

If you had a "cowboy" theme, like the lone ranger or "to the rescue" type thing going on, I could see bullet holes being used some kind of way. It might work out west somewhere because they would "get it". If in Chicago, the bullet holes might not go over so well.
LOL!! Cowboy theme ok,,,but Chicago theme..no way!
I find that quite funny!

[crossman]

http://i5.photobucket.com/albums/y169/1793/Electrical/th_ThorpeInteriorsLogo.jpg (http://i5.photobucket.com/albums/y169/1793/Electrical/ThorpeInteriorsLogo.jpg)

I asked for his permission and he was thrilled that I wanted to copy his design.

http://i5.photobucket.com/albums/y169/1793/Electrical/th_ThorpeElectricNewLogo6copy.jpg (http://i5.photobucket.com/albums/y169/1793/Electrical/ThorpeElectricNewLogo6copy.jpg)

Now here is a perfect example of what I am talking about concerning the OP logo.

The top logo above has fonts which to me, just somehow "feel right" for an interior design company. A little bit fancy, just a touch artsy, it fits perfectly. And the graphics are nicely done too, again, kind of fancy.

And the bottom logo, for the EC, is also perfect. The fonts are very straightforward and businesslike, projecting a competent confidence, and "your electrical work will be done correctly." The graphics, while following the same theme as the first logo, are simplified and straight-forward. A good fit.

[220/221]

The first rule of advertising is to make it legible.

Start over and stay with simple.

I like the name BTW.

[quogueelectric]

It shows you have a lot of guts to put it out there however the taste of the design will only apeal to a small customer base. Hey tumbled marble can be beautiful but not everyone likes it. I went with a lighthouse logo because that is where I live type thing everyone likes a lighthouse.