Company trademark. Vivid content. - PG 13

[aelectricalman]

I would like to know what you all think about my company slogan.

"Our prices will shock you, our work won't"

Do you see any misinterpretation at all with this. Thank you. :D

My second and close second was..

"We'll turn you on."

[pierre]

People tend to think electrical contractors are high priced... with that, this may lead people to believe you are high priced and they may not even look any further into hiring you.

Slogans are not easy to develop and it is a good idea to put them here first so as the "guys" can let you know what they think.

[petersonra]

I like both, but I think the average lay person would not understand either well enough to appreciate them, making them unsuitable.

[bigjohn67]

I personally do not think a company needs a slogan.
Let the words of your customers speak for you.

I think slogan are a waist of time, name recongition teamed with quality work speaks for itself.

just my opinion.

[ March 05, 2005, 10:06 PM: Message edited by: bigjohn67 ]

[highkvoltage]

aelectricman. There are 2 contractors in this area with that exact solon. My wife came up with on so I put it all my business cards.
"Meeting all your electrical needs"

[George Stolz]

What's behind door number three, Chris? :D

"Our prices will shock you, our work won't"I just hear a "hopefully" after that.

It makes you sound cheap. I'd try to think of something dependable yet clever. Watch some John Wayne movies. :D

[bphgravity]

I have always liked, "We will remove your shorts!"

[mro]

Plumbers Slogan "A royal flush beats a full house."

Home Depot Slogan: "You can screw it up,,, We can help"

Electrical slogan:
"We light up your life" (oldies song)
"Come to the Light"
"Were here to light you up" (Hanz & Franz, Saturday night live,, old shows.)

[jimwalker]

Me and x partner used "licensed to remove your shorts" along with a picture of a boy pulling a girls shorts down :D

[ March 05, 2005, 11:06 PM: Message edited by: jimwalker ]

[hurk27]

On company around here uses "Let us remove your shorts"
I used to use " Let us make electricity work for you"

[aelectricalman]

How about,

"Our low prices will shock you, our work won't"

I like the shorts one - Clever

The other (3rd) one is this.

Since my name is Alpha electrical. I could say.

"The Dominate name in Electrical"

[ March 06, 2005, 01:35 AM: Message edited by: aelectricalman ]

[aelectricalman]

"We'll turn you on by removing your shorts"

Ok, alittle too far.

[George Stolz]

Originally posted by aelectricalman:
"Our low prices will shock you, our work won't" The second half kinda implies that your work is unimpressive.

"The Dominate name in Electrical" There's a lot of non-dog people out there that won't get it, but I think this is the best approach so far, IMO. I'd still tweak it a little. The phrase is in the passive tense, try to make it active: "We Dominate Electicity" or something like that.

Since you're an "A", you're at the front of the yellow pages. I'd focus on a big ad. I looked through the yellow pages last night, some of the best ones were large and had a few good pictures. :)

Do you have a logo? What's on your vans?

[ March 06, 2005, 09:29 AM: Message edited by: georgestolz ]

[electricmanscott]

:D


{Moderator's Note: Sorry Scott. That one went too far. I've edited it out.}

[ March 08, 2005, 06:09 PM: Message edited by: charlie b ]

[jeff43222]

You'd definitely want to say your low prices will shock. Otherwise, people might think they will be shocked by your (possibly) high prices.

I don't have a slogan. Since I can barely keep on top of all of the work I do have, I don't think I really need a slogan. I'm getting a fair amount of business through referrals from (presumably) happy clients.

My thinking on slogans is that they are mainly just marketing gimmickry. I let my name and my work speak for itself. If you don't have a slogan, I think it might convey the idea in a lot of minds that you're so good that you don't need a slogan to lure people in.

[jwelectric]

Reading this thread reminded me of some ads that my instructor brought to class back in the ‘70s. They read as follows:
John Doe’s Electric No job to small We will replace your blown fuses, frayed wiring, and outdated service. Upgrades also available.

This would lead a person to believe that a blown fuse would be put back for a blown fuse, bad wiring replacing bad wiring and so on.

Another he had that I liked was; Our costumers always have a last word. Was this an execution?

It is best to leave the advertising up to professionals.

[coppertreeelectric]

My first slogan as a young lad was "Its our business to get into your shorts."

[George Stolz]

Originally posted by jeff43222:
I don't have a slogan. Since I can barely keep on top of all of the work I do have, I don't think I really need a slogan.That's good. Can I use that? :D :D

[willyj]

May I interject please. First we are electricians and then we are business people. In order to be successful at both one must advertise and have a slogan( see Coke, Pepsi,GE,). Americas Favorite Electrician or The one for you, wait thats Coke.

[buzzlectric]

HOT-n-WIRED on the side of my truck

[aelectricalman]

"We are making Kentucky Brighter, one family at a time"

"We have the power to make your day brighter"

"We have the power to make things better"

"We bring good things to life" <--- Ok, I stole that one.

Some of the no go's

"When your home is smokin, we're not jokin."

"We repair what your husband fixed"

"We'll turn you on"

"Shockingly, were number 1"

"We don't cut off breakers, we just pop em from here."

[George Stolz]

Originally posted by aelectricalman:
"We repair what your husband fixed"That's pretty good--I like that. It's a little too focused, in that it doesn't apply to new construction. But any guy with a sense of humor can overlook the insult, and women would probably call you just to irritate their husbands. :D

"We have the power to make your day brighter"That's close to the slogan of the company I work for: "The Power to do the Job Right." I didn't like that one either. :D

[ March 07, 2005, 07:14 AM: Message edited by: georgestolz ]

[mro]

These are all great ideas, I liked them all,,,
so here's an idea, Try to combine all of the posts into one slogan. LOL

"Were so busy removing everyones shorts and making Kentucky Brighter, one family at a time, that if your husband can screw it up,,, We can help" Remember "Shockingly, were number 1" so let us turn you on"
:D

MRO
O'Farrell's Electric LLC
Colorado

[aelectricalman]

Now that took some thought. :D

[charlie b]

Originally posted by aelectricalman: Since my name is Alpha electrical. I could say.

"The Dominate name in Electrical" Did you mean “Dominant”?

[charlie b]

I had a friend that kept saying he was going to start his own engineering company. I don’t think he ever did, but he did have his slogan ready. He said his slogan would have been: “Bid Low, Invoice High, and Skip Town.” :D

[aelectricalman]

Nice catch Charlie, I did mean dominant.

[jjhoward]

"Got Juice?" on my van

[electricman2]

Since I am a one man operation, I use "Some jobs too big, no job too small".

[celtic]

One I had "toyed" with in the 80's:
"We'll get you wired and check your shorts"

One I am presently using:
"When it's time to get out of the dark ages...
...call Celtic" - our logo was a castle(We do computer networking, datacom, etc as well as "regular electrical")
...the above catch phrase is being "phased" (no pun :) ) out.

I try and avoid the "No job too small" , "One call does it all" type lingo - seems desperate.

[aelectricalman]

I want something like "The Glass Doctors" slogan.

Song- Call the glass doctor, we'll fix your "panes".