Has anyone read Guerilla Marketing

[bobbyho]

I just picked up a book called Guerilla Marketing. Has anyone read this and if so, what were your thoughts?

[480sparky]

I have yet to find time to read it, but I have heard it is well worth it.

[celtic]

B & N was out when I checked at a local b&m store last week.....must be a popular title.

[480sparky]

For those who are in the dark (http://marketing.about.com/gi/dynamic/offsite.htm?zi=1/XJ/Ya&sdn=marketing&cdn=money&tm=4&gps=132_11_1020_571&f=00&tt=14&bt=1&bts=1&zu=http%3A//www.gmarketing.com/) about the concept....

[MAK]

Is this guerrilla marketing?:wink:
http://ypcommando.com/blog/category/funny/

[frizbeedog]

I just picked up a book called Guerilla Marketing. Has anyone read this and if so, what were your thoughts?

You should read it and give us YOUR thoughts. You could be the canary in the coal mine.:rolleyes:

Read Dean Koontz. Much more fun.

[mdshunk]

When business is slow, there's two things you always do. 1) Market more. 2) Raise your prices.

[tmbrk]

I'm in the middle of reading it.

My councilor at the small business developement center recommended it.

So far very informative.

[jrannis]

I just picked up a book called Guerilla Marketing. Has anyone read this and if so, what were your thoughts?

Its a must have for a small business owner. Get into the habit of reading one of these "guru books" every month or so. You have to decide for yourself what ideas and concepts apply to your business model

[Rewire]

I think I will try Guerilla marketing when I bid the Bananna Republic

[frizbeedog]

You should read it and give us YOUR thoughts. You could be the canary in the coal mine.:rolleyes:

Read Dean Koontz. Much more fun.

Seriously. Let us know. Always share what you learn and love with others. You can't go wrong.