Charlie B has cleaned up the loose terminology but we are still a bit unclear if earlier equations # 4 and #5 are correct, and if they are correct are they very useful.
From Matsch (Electromagnetic and Electromechanical Mach. ~ same vintage as Charlie's version of Prof. Stevenson's text):
S = 3 x Vph x Iph*, where he has clearly specified PHASE quantities and Iph* is the complex conjugate of the phase current Iph and used 3 vs. sqrt(3). The bold quantities have been identified as phasors although I'll use a little looser terminlogy from here on. So equation #5 stated earlier is correct. An example may illustrate:
Assume balanced Y-connected load of 3+j4 per phase and source of 120 /_ 0 phase a voltage (Van = 120 /_ 0).
Using typical method P= sqrt(3) x Vline x Iline x cos(theta) = sqrt(3) x 208 x 24 x0.6 = 5184 W
And Q (using sin-theta) = 6912 VAR
Giving a power triangle of with an apparent power of 8640 VA @ 53 degrees
Now let's try equation #5 (using /_ to indicate polar angle and remembering to change the sign of the angle to get Iph*)
S = 3 x Vph x Iph*, S = 3x 120/_ 0 x 24/_ +53 = 8640 /_ +53
and so in one step we have the solution.
Now what about pesky equation #4 with the sqrt (3) term ?
S = sqrt(3) x Vline x Iline*
Now the terminology gets a bit messy. If we define Vab as our line voltage it would be 208 /_ +30 for std. phase rotation.
But what about a corresponding line current, let alone its conjugate? In this case if we are using the line voltage a-b, the current a-b would flow through two legs of the delta and is clearly ambiguous. We could give up but another way is to transform the load to a delta load using Y-delta transformation. The load impedance would then be Z delta = 3 Z wye or = 9+j12 per phase. Now we can solve for the phase currrent in load leg ab, (~ 14 amps @ -23 degrees). Recognize that the line current for the delta load is sqrt(3) times that load current, keep track of our angles (don't forget to flip the sign of the angle to get the conjugate of line current), and wa-la...
S = sqrt(3) x 208 /_ +30 x 24 /_ +23 = 8648 /_ +53 degrees which is same as before.
I guess after all this, I think we have proven the math works but you need to be very careful with terminology. I do think that for a balanced system,
S = 3 x Vp x Iph* is a useful relationship for balanced systems if one remembers it is a per phase basis.