Southwire

[resistance]

I’m sure this is off topic, but it will be coming your way.
Southwire is asking open forums to stop using the word “Romex (registered trade mark)” without the registered trade mark (R) on the end.

I dug deeper, and found that they purchased assets of General Cable, and now they are pushing agendas. See article below:

The Romex^? brand of Non-Metallic Building Wire (“NM”) originated in 1922 with its development by the former Rome Wire Company, a predecessor to General Cable Corporation. On September 5, 2001, Southwire purchased the electrical building wire assets of General Cable Corporation. One of the most valuable assets purchased by Southwire in that acquisition was the Romex brand of Type NM cable. The Romex brand of Type NM cable has now been promoted and sold by Southwire and its predecessors for 88 years and Southwire considers its Romex trademark to be one of its most valuable brand names. Romex is a federally registered trademark and we vigorously monitor and protect the use of the Romex brand in North America and around the world. Don’t just look for generic NM cable, look for Southwire’s Romex^? brand Type NM cable!

 

[iwire]

I?m sure this is off topic, but it will be coming your way.
Southwire is asking open forums to stop using the word ?Romex (registered trade mark)? without the registered trade mark (R) on the end.

They already asked us to.

It has been resolved.

 

[pete m.]

It has been resolved.

So are we permitted to use the word R***x on this site without the little "r" after the word?

Pete

 

[raberding]

a little geeky, but PC users can hold Alt and enter 0174
and get ?

 

[mivey]

Good grief. You would think they would be proud of the word being repeated "?" or no "?".

If I were them, I would want people in forums and around the world repeat the word "romex" a million-billion-trillion times because my roll of wire at the supply house would be the only one with those same letters stamped on the package.

It is not going to impact the contractor sales one bit. What will matter is when the DIY-type goes to the store looking for that word he hears all over the place. Guess what brand he will find?

Start curbing the use of the word "romex" and you have cut your market exposure, at least in my opinion.

 

[mivey]

So are we permitted to use the word R***x on this site without the little "r" after the word?

Pete

Rhett Butler had a phrase that covered that.

 

[K8MHZ]

Why wouldn't romex be considered to be in the public domain like jello or kleenex?

It is listed as a construction term / slang for NMS on this site: http://www.topfloorstore.com/doodads_h/dds-glo-trm-rrr.shtml

 

[pete m.]

Rhett Butler had a phrase that covered that.

:happyyes:

Pete

 

[jim dungar]

Why the outrage? They are simply protecting their name.

 

[Dennis Alwon]

Why the outrage? They are simply protecting their name.

From what? We are advertising their name all the time. The #1 company tha pops up in the forums is southwire so what's their issue.

 

[mivey]

Why the outrage? They are simply protecting their name.

As long as a competitor is not using it on their packaging:

Start curbing the use of the word "romex" and you have cut your market exposure, at least in my opinion.

 

[Dennis Alwon]

Search Romex and you get 2,690,000 results--- They have their work cut out for themselves

 

[Sierrasparky]

What next we need to state Romex a south wire company:rant:

 

[mivey]

What next we need to state Romex a south wire company:rant:

I don't think that is what your emoticon is saying.

 

[steve66]

They already asked us to.

It has been resolved.

So how was it resolved? Can I type Romex, or not?? Will the forum automatically delete the word, or put the "r" on the end?

 

[iwire]

Can I type Romex, or not??

Let me get back to you on that.

 

[mivey]

So how was it resolved? Can I type Romex?, or not?? Will the forum automatically delete the word, or put the "r" on the end?

Only when your post is quoted by someone else will it add the trademark symbol.

 

[resistance]

Southwire seems to be off their rocket on this one!!! I assume they don?t want other sites getting hits when people are searching for their ?now owned? Romie product.

The best way to get companies in line, is to stop buying from them!!!

 

[renosteinke]

I can't say I blame Southwire for trying to protect their trademark. Xerox has tilted at the same windmill for years. They would have you take this phrase "I ran some romex ...." and edit it to be "I ran some Southwire Romex alt 0174 brand NMC ....."

Yea, right. Just like McDonalds sued the Clan McDonald for stealing 'their' name. It just won't happen. When your product becomes THAT successful, the trade name is sure to enter the common language, become public property. Just ask Bayer about 'aspirin.'

 

[resistance]

Someone came up with an idea for all this mess: Anytime someone types in their name, or product name, it should appear as: *****. Why advertise a company that refuses to ?want? to be advertised.