break it down, like this: service, include meter can, mast, weather head, hub, grounding bushings, grd rod, panel, breakers, etc. rough in. romex (use 250 or 1000 foot rolls if possible, it's cheaper that way. talk to (yes dude) Home depot, pro desk estimators, they will beat anyones price on material ( i know, i work there a couple nites and weekends) don't forget mark up, you can purchase a service (complete) mast , meter can, panels etc for around 700-900 bucks, sell it for 2.5 x, that's your labor and mark up. i worked long years and made no money, i wouldn't charge enough . don't sell your self short. when it comes to doing the job, i hang all boxes from a circuit layout, then i'd drill it like i'll pull it, it saves time and energy ( used to be 50 bucks an opening for new rough in, not including fixtures, or devices) check a "means book" for estimating, you won't get every job, but you won't pay for a company truck out of "your pocket" either. good luck