Let me start by making it clear I too think this is another snake-oil outfit. The way they keep repeating the same information in different ways is a tactic used by people who have nothing to sell, but they figure that if they make it LOOK like it is doing a lot of different things, buyers might accept maybe 50% as truth and think it is worth at least something, meaning that if you have 2 features and 50% are true, then it seems a lot less valuable than something that has 12 features and 6 of them are true. So they repeat the same 2 features 6 times each and change up the wording a little each time. Classic snake oil.
But the one issue that sort of rings true is the phase balancing issue. There are a few of these power conditioners that are providing this. I think it is nothing more than a type of zig-zag transformer, but I've never seen one or even an internal diagram of one to know for sure. A company called Mirus started selling this concept maybe 15 years ago or so and I bought some for harmonic mitigation on VFD systems. They did work for that, but they were really no better than a reactor as far as I could tell. Mirus also laid claim to voltage balancing, but I never needed that so I can't attest to it.
However, when you do have a voltage imbalance on a 3 phase motor, you do get negative sequence current flowing in the rotor. That negative sequence current circulating in the rotor cage then creates torque that opposes the normal torque in the motor, essentially making the motor fight itself just a little bit. You don't really notice of course because all you see is the net resultant positive torque. But for each amp of current flowing to the motor, you are getting a net lower amount of working torque from it. The added energy is heat in the motor. That is what is behind the need for phase imbalance protection in a motor, the current flowing to the motor might be below the FLC setting of an overload protection device, but the HEAT created by that current may end up burning it up without ever tripping the OLR. That heat is all waste, so if you can balance the voltage and current, you are going to save a little energy. How much is of course completely subjective and damned near impossible to quantify. Whether or not this system really does that is something I can't say, but they are not the only ones claiming it is possible and I have read an independent article on line somewhere attesting to it. If I can find it I'll post a link.
franklinmanklin,
To address your question as asked / implied, utilities do not bill you on individual phase currents and they do not assess penalties for imbalance. You may end up PAYING for it indirectly as I outlined above, but if that salesman said or implied you get a direct penalty, that's further evidence that he is a fool or a liar, neither of which should be suffered.