Not sure if you're correct on this. Several years ago when Generac recruited me to be a
sales dealer I attempted to place my first order with them based on the price list they gave me. After figuring out the shipping, my mark-up and 7% NJ sales tax I found I was able to purchase from EG Direct for less $$. I know, for a fact, that as a simple
sales dealer I was not getting the same pricing as EG Direct. They push out 100's of generators a month and get special pricing. If all the dealers got the same pricing then we all could be a bit more competitive.No question about that but he probably doesn't have the marketing $$ that HD and Lowe's has to advertise or draw potential customers to him nor does he get the same pricing from Generac. So, because Generac decides to sell thru big box stores as well as on-line dealers that don't charge sales tax this poor chap, in order to land the job, has to go in low hoping to make a few $$ on the back end doing service work ? Not really a fair exchange IMHO.If you're just pushing product out the door and not any other services then basic rules of sales apply - keep your overhead low, be competitive and try to do as much volume as you can.
Not really but they're just selling product
Maybe a poor choice of words on my part. Maybe greedy would be a better term.
No question about it. I'd want the large income mass marketing has to offer but by the same token I don't think it's right to establish dealerships who can't buy at the same price level the big box stores and on-line stores do. To make matters worse, when some poor, unsuspecting, non-dealer EC installs a job, after purchasing their gen-set from a company like EG Direct, discovers he has a problem with the unit,
then and only then does Generac bring themselves up out of the gutter and tell the EC that he has to go thru a dealer in order to get answers and/or service.
In case I haven't made myself clear, I'm on the dealer's side. They make a large investment in becomming a dealer and getting the proper training to service the product. I think it's unfair to these dealers when companies like Generac sell their products thru companies like EG Direct, HD & Lowe's who offer no back-up assistance for the people they are selling to.
I'll get off the soap box now.