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Thread: Advertising

  1. #21
    Join Date
    Jun 2016
    Location
    Tampa, FL, USA
    Posts
    1,836
    Quote Originally Posted by 1793 View Post
    When I started my own business I made post cards, Vista Print, took the local paper on Sunday morning looking for properties that recently transferred ownership, entered the address in Excel spreadsheet and printed mailing labels mailed them the cards.

    I had about a 6% success with this method.
    6% is very good. That said, people are programmed to ignore or avoid advertising. They don't know who to trust. This is why word-of-mouth referrals work so well. If you ask a friend, family member, coworker, other tradesman, etc. for a recommendation, you're very likely to trust that recommendation. Networking groups take advantage of this by enthusiastically recommending other members in the group and having their business cards on hand to give out. It's also a very inexpensive form of advertising.

  2. #22
    Join Date
    Apr 2016
    Location
    Raleigh, NC USA
    Posts
    418

    Home Adviser

    Just got a cold call from Home Adviser. Anyone ever work with them. He said the lead fees were $20.

  3. #23
    Join Date
    Jun 2003
    Location
    Hawthorne, New York NEC: 2014
    Posts
    3,973
    Good God stay away. Them and Angie's List. They all should be in jail.

    -Hal

  4. #24
    Join Date
    Apr 2016
    Location
    Raleigh, NC USA
    Posts
    418
    Quote Originally Posted by hbiss View Post
    Good God stay away. Them and Angie's List. They all should be in jail.

    -Hal

    That bad!?!?

    LOL!

  5. #25
    Join Date
    Dec 2007
    Location
    NE Nebraska
    Posts
    38,500
    Quote Originally Posted by Saturn_Europa View Post
    Just got a cold call from Home Adviser. Anyone ever work with them. He said the lead fees were $20.
    Can you afford to have $20 extra overhead per job? Some jobs may be well worth it, others, might be 20-50% of total invoice (without their services anyway). They don't guarantee you won't get "deadbeat client" either - one that won't pay the bills or bounces checks, etc, or for that matter send you to a neighborhood you might otherwise want to avoid.

    The most desirable clients to work for likely don't go looking for an anonymous contractor they know little about, if they are trying someone new they likely will have found out about you via word of mouth and recommendations from people they do know.

    JMO but if I were the one looking for a contractor they would not be high on my list of places to seek a contractor, you don't know what you will get, and any rating system they use is likely easy to get good ratings published if one pays for the rating.
    I live for today, I'm just a day behind.

  6. #26
    Join Date
    Jun 2003
    Location
    Hawthorne, New York NEC: 2014
    Posts
    3,973
    Quote Originally Posted by Saturn_Europa View Post
    That bad!?!?

    LOL!
    Google them and see for yourself what other contractors have to say. I think Angie actually did just avoid jail time.

    -Hal

  7. #27
    Join Date
    Apr 2016
    Location
    Raleigh, NC USA
    Posts
    418
    Quote Originally Posted by hbiss View Post
    Google them and see for yourself what other contractors have to say. I think Angie actually did just avoid jail time.

    -Hal

    Hal, I definitely appreciate the advice. I am not a huge fan of giving my money to crooks.

  8. #28
    Join Date
    Dec 2007
    Location
    NE Nebraska
    Posts
    38,500
    Quote Originally Posted by hbiss View Post
    Google them and see for yourself what other contractors have to say. I think Angie actually did just avoid jail time.

    -Hal
    They are about making money, for however long it is easy to make that money, and don't really care about the homeowner or the contractors. Sort of like matchmaking sites, if you are going to use one proceed with caution, site owner wins whether users win or not.
    I live for today, I'm just a day behind.

  9. #29
    Join Date
    Jun 2003
    Location
    Hawthorne, New York NEC: 2014
    Posts
    3,973
    Found this in a few seconds- https://www.youtube.com/watch?v=sPeh42cfqcc

    Hmm, I don't know why the video says it requires payment to watch- I just watched it. Anyway, read the comments.

    -Hal



  10. #30
    Join Date
    Sep 2018
    Location
    PA, USA
    Posts
    39



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