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Thread: Advertising

  1. #1
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    Apr 2016
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    Raleigh, NC USA
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    Advertising

    I talked to a guy that swears by advertising in the yellow pages. He gets a lot of business from the older population that way. I havent had a yellow pages delivered to my house in probably 3 years. Seems like an easy way to waste $400.

    I tried a craigslist add for $5 and got one call. It was for a trailer 60 miles away for a gfci that would not reset.

    Have not tried Facebook yet.

    I was thinking of door hangers and going to upscale neighborhoods?

    What does every one do besides referrals? Website and google search optimization?

  2. #2
    Join Date
    Jul 2007
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    Quote Originally Posted by Saturn_Europa View Post
    ...What does every one do besides referrals?...
    My sole source of advertising is to be a very active member and a commercial sponsor of a state-oriented firearms enthusiasts forum website. That gives me the lion's share of anything that group will need, and the referrals take it from there. I'm far busier than I want to be.

  3. #3
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    Quote Originally Posted by Saturn_Europa View Post
    What does every one do besides referrals? Website and google search optimization?
    I use Porch and Google lead services and get a few good jobs from them, but mostly bad leads that I have to pay for. I have found no print advertising that is worthwhile including newspaper, door hanger, shopping rags, handouts, vehicle signage, and business cards on bulletin boards or in racks. I have wasted many dollars on Facebook advertising.

    The best advertising is referrals. It is far better than any other type. You best bet is to improve your referrals. You can do this through networking clubs like BNI, and by cultivating your current clients through incentive programs like "refer a friend, get a reward" and "post a review, get a reward".

  4. #4
    Join Date
    Sep 2008
    Location
    UK
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    12,152
    I was in a different field to most of you guys - industrial power electronics.
    We didn't advertise much. They usual way we got business was by getting on approved vendors lists. You have to provide documentation, evidence of various approvals, safety standards, reference lists of similar projects......assessments...
    A bit of work and costs up front but once you are in....
    Si hoc legere scis nimium eruditionis habes.

  5. #5
    Join Date
    Apr 2009
    Location
    Williamsburg, VA
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    You have to keep in mind there is a serious generational gap between somebody like me, 43 years old, and people in their late 50s to early 70s and beyond. sure I love their music, however I'm going to hop on the internet and not even remember there is a Yellow Pages versus them doing the exact opposite.

    Having clear, large to an easy to read signage on your truck is important. I know a lot of people who say that has never netted them any work, however you have to keep in mind that such signage may be viewed at quite a distance and or while moving, and these new artsy fonts people are using are completely unreadable unless you are right next to their vehicle at a grocery store.

    Business cards are still a must in my opinion, people are going to throw away a handwritten phone number on the back of a receipt. It also reeks of unprofessional in my humble opinion. Refrigerator magnets with your company name and phone number are great for existing customers.

    Door hangers are good in upscale neighborhoods, however many of these now have blanket no soliciting clauses.

    In my opinion, the simpler your advertising, the better. Something like

    "XYZ electrical, for all of your electrical needs"
    " 757-555-1212, www.xyzelectrical.com"

    Is better than a laundry list or bullet point list of things you do... Even if that is over selling yourself a little bit. If you list that you specialize in remodels, new lighting, and generators, a customer with a troubleshooting or solar problem may not call you, because they think from your advertising that you do not work on those. Maybe you don't, however let them call you, perhaps you can work on it.

    Word of mouth is still the best in my humble opinion. It doesn't matter too much if your reputation is "he's okay, but he's always on time and charges a fair price" "or he's the best, charges accordingly, but always fixes the problem", or something else positive so long as it nets you profitable work.

    even something simple like having 24-hour, weekend, or holiday availability may be the thing you need over your competition to be successful.
    Electricians do it until it Hertz!

  6. #6
    Join Date
    Mar 2003
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    Vermont
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    1,784
    [QUOTE=JFletcher;1952567]
    You have to keep in mind there is a serious generational gap between somebody like me, 43 years old, and people in their late 50s to early 70s and beyond. sure I love their music, however I'm going to hop on the internet and not even remember there is a Yellow Pages versus them doing the exact opposite.
    61, still doing the classic rock gig. i really hate it when they call it 'oldies' though....

    Having clear, large to an easy to read signage on your truck is important. I know a lot of people who say that has never netted them any work, however you have to keep in mind that such signage may be viewed at quite a distance and or while moving, and these new artsy fonts people are using are completely unreadable unless you are right next to their vehicle at a grocery store.
    works, just figure an extra 45 minutes every market stop to talk to folks about their electrical woes....

    Business cards are still a must in my opinion, people are going to throw away a handwritten phone number on the back of a receipt. It also reeks of unprofessional in my humble opinion. Refrigerator magnets with your company name and phone number are great for existing customers.
    Yup. a coloful notable Biz card sticks out in a sea of them , and the magnetic ones can go right on your competition's panel schedule!

    Door hangers are good in upscale neighborhoods, however many of these now have blanket no soliciting clauses.
    and dogs the size of dinousaurs.....

    In my opinion, the simpler your advertising, the better. Something like

    "XYZ electrical, for all of your electrical needs"
    " 757-555-1212, www.xyzelectrical.com"
    I'll confess i did the 'we check shorts' on my biker headwraps

    Is better than a laundry list or bullet point list of things you do... Even if that is over selling yourself a little bit. If you list that you specialize in remodels, new lighting, and generators, a customer with a troubleshooting or solar problem may not call you, because they think from your advertising that you do not work on those. Maybe you don't, however let them call you, perhaps you can work on it.
    How about a loss leader like a panel inspection? We did that in a radio ad (complete w/deliverance banjo & guitar) , shamelessly plaguarized from NACHI....

    Word of mouth is still the best in my humble opinion. It doesn't matter too much if your reputation is "he's okay, but he's always on time and charges a fair price" "or he's the best, charges accordingly, but always fixes the problem", or something else positive so long as it nets you profitable work.
    I've actually cultivated a following via the 'prima donna crumedgeon' shtick of late, you'd be surprised how many folks think you're on top of your game being old ,cranky & critical ....

    even something simple like having 24-hour, weekend, or holiday availability may be the thing you need over your competition to be successful
    well, referrals are all about makin' sure one's compeditor doesn't GET a weekend off....~RJ~

  7. #7
    Join Date
    Apr 2009
    Location
    Clarkesville, Georgia
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    2,249
    I've been tending to come out near top of internet search for electrician in my county or town

    and don't know why

    but think the yellow pages ad may contribute
    Dave Ruth
    Ready Electric

  8. #8
    Join Date
    Apr 2016
    Location
    Raleigh, NC USA
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    Quote Originally Posted by readydave8 View Post
    I've been tending to come out near top of internet search for electrician in my county or town

    and don't know why

    but think the yellow pages ad may contribute
    Who do you host your website with? Is it expensive? Did you put it together yourself?


    I had a rep for the Better Business Bureau call me yesterday. He said my business name has come up in their website searches a few times. It would be around $40 a month to be a member with them. That seems a little steep.

  9. #9
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    Jun 2003
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    Hawthorne, New York NEC: 2014
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    I had a rep for the Better Business Bureau call me yesterday. He said my business name has come up in their website searches a few times. It would be around $40 a month to be a member with them. That seems a little steep.
    Really? Didn't you just imply that you don't even have a website?

    BBB does you nothing except $$$ gets you a better rating if you are a member. Some people think that a BBB rating means something though. There are others who think that a complaint to the BBB will do something.

    -Hal
    Last edited by hbiss; 10-27-18 at 01:03 AM.

  10. #10
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    Jun 2016
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    Quote Originally Posted by readydave8 View Post
    I've been tending to come out near top of internet search for electrician in my county or town

    and don't know why

    but think the yellow pages ad may contribute
    Do a little reading about SEO (search engine optimization). You will find your yellow pages ad has nothing to do with it. Here's a link to a useful website about that: https://moz.com/search-ranking-factors

    If you pay Google for advertising as I do (lead services, not adwords), you will always be at the top of the listings.

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