Most wet wells are not considered a classified area, so you should be OK. The standard practice of all of the contractors we use install a weather proof stainless box at the top of the well. Then hang the floats with a strain relief. You local codes may vary.
There is an NFPA standard on WWTP and Liftstations, commerical wet wells are class 1 div 1. (NFPA 820)
I would not run rigid in a wetwell unless its PVC coated. We typically hang the cords with SS baskets, and run the cord out to j box outside the wetwell. You don't want to be making a connection in the wetwell.
And use IS control for the floats, its much easier and less expensive.