If by 28W lamps you mean the T5 28W lamps, as opposed to the T8 32W lamps, then I would at least partially agree. I have payed around four times more per lamp for the T5 lamps. Ballasts and tombstones are much more expensive and not always readily available.
As far as having a significantly shorter life, the T5's actually have a longer rated life than T8's do. It has been my experience, however, that T5's have a MUCH higher initial failure rate. That is....lamps that fail within the first month or so of installation. I think it may have to do with the fact that they are smaller, and much more susceptible to damage or abuse in shipping or installation.