With due deference to Charlie, my approach is exactly the opposite -- I design at 120/208 whenever I have the option. Two main reasons.
First, 120 to ground is, in my opinion, safer than 277 to ground. It would be nice if maintenance was always done by trained electricians, but frequently it's the building owner or the janitor.
Second, 277/480 requires two sets of panels, transformers, etc. My observation is that any savings from smaller conductors disappears rather quickly when you add in the costs for the extra panels and the transformers. The equipment costs for 277/480 panels are significantly higher than for 120/208 panels. I also have to find places for the extra panels and the transformers, and provide cooling for the transformers.
I'll design either way, but for most of the jobs i do simple is better.
Martin