I'm a journeyman, not an engineer so if I'm wrong, please correct.
My take on the .8 PF has to do with the economics of wire size vs. engine size. KVA has to do with wire size, overcurrent protection, etc. (amps) KW has to do with how hard the prime mover has to turn the shaft. (horsepower).
Here's an example; let's say we have a generator that's 1000kva and a PF of 1.0. That would be 1000 kw as well. Let's say the prime mover is a diesel engine. In my experience, this engine would be around 1400 hp. Now let's say it is powering a plant with a bunch of motors and transformers, all lightly loaded. Let's say the PF is .5. If the plant is 480v 3ph, and the current is 1200 amps, that's about 1000KVA. The generator stator winding and plant wiring are loaded to the gills. But the KW is only about 500. Our 1400 hp diesel is running at less than half of it's capacity. Alot of wasted iron.
This is an extreme example, and it wouldn't make much difference on a 50KVA unit, but what about a 2000Kva one? In my experience, most 3ph services over a few hundred amps will run .75 to .85PF whether it's a manufacturing plant, high-rise, hospital, or whatever. Why have such a huge engine if it's never run hard? Diesels generally don't like to just plug along, they like to work. Hence the realistic .8PF.