When working with home owners, I have found that most are simply bewildered by the amount of choices that are required to be made when buying a new light source, so much so that they can't even take in and contextualize all the facts (lamp specifications) that are now on the common lamp packaging.
I have found the best success communicating to home owners about lighting parameters by starting with our ancient ancestors who, having just discovered fire, found safety, community, comfort and food by firelight, a light strong in yellows and reds. The modern plain old incandescent grocery store style 60 Watt frosted A19 bulb was rich in yellows, and harkens back to firelight. We, as 21st Century humans, are psychologically predisposed to experience the 2700 to 3500 degree Kelvin light sources as Hearth and Home.
I then tell the home owner about how modern lights don't show all colors on uses the light to see. That the "better" bulb will have a higher "color recognition index" (CRI).
Explaining that reading the packaging information will show the degrees Kelvin and the CRI and to make the choice, first, with those to specifications, before choosing based upon price. Most home owners I talk with are happily jotting down a note or two at this place in our conversation. There, of course, is a lot more information to consider, but this gets over the bewilderment hurdle, in my opinion.