After 'the box' it's all up to you. You can have the cable company run the 'inside' lines, or you can DIY. I think this point gets confused, as the cable company will typically include some inside wiring - at least a jack - as part of their basic cable install.
Those who do installs for the cable company -it's almost always contracted out- can confirm that the 'basic install' includes a certain amount of cable, etc. Anything over the 'package' will cost the contractor money. You'd be amazed at the things some folks want included in the 'free' install!
Ideal has a very nice guide on their site for running coax. Yes, it means you should make everything a 'home run.' Longer runs get a different type of wire, and there is wire with a steel 'messenger' for those overhead runs.
If you plan to use the cable for internet, there are some other details that apply.
Last summer, I re-did my place. The cable had been run by the cable company when cable TV was still a novelty, and the 'rules' had not yet been learned. My place was a textbook of exactly how you're NOT supposed to do it. Here are some of the pointers:
- Only compression connectors are weather-tight;
- Yes, it needs to be grounded at the service;
- Avoid sharp turns- don't try to follow every contour of the molding;
- Every penetration needs a drip loop and sealing; and,
- Use proper, wide, plastic staples.