Re: code calculations
I too have never considered applying continuous loading to receptacle, however, in Stallcup's Electrical Design Book, published by the NFPA , he clearly shows calculating receptacle loads for both continuous and non-continuous operation. This is based on the requirements of 230.42(A)(1).
I also have a Tom Henry Electrical Calculations Workbook that does not apply a continuous loading factor to receptacles.
In conclusion, I don't think one could assume or apply a continuous loading to a receptacle unless it is specifically stated or determined to be continuous by plans or specifications.