Search Engines (including google) largely ignore meta-tags. Although I still use them just incase.
Not sure if you know how google makes its money - you pay them... You'll come up -
pay per click... The rest of the things that come up in searches are based on content, and popularity each has a weight - and over time web bots and crawlers software rank this info. And separate this info - for where the person is searching from... While meta tags are important - but it was realized long ago - if they were the sole basis for ranking content - every search would return - porn.... And old friend on mine used to put the
entire dictionary into meta tags for those types of sites.... (I personally blame him for a lot of things web related...) So they had to find another way... Hey - why not look at the "content"?!?
For instance if you are in California - and you search "Electrician Certification" in google you will get all kinds of sponsored ads, then the unsponsored content - a website of mine will be right around 3-5 in position there under the state DAS. I've never paid for that - it's just been around for a while, and it has "Content" on it, and that "Content" contains those words. And it gets quite a lot of traffic - lots of people look at it read information - click on links to other info on it - then go back to it a menu - click on more links to more info on my site - and off of my site - go back, and each time they visit it - the page gets ranked... Ranked by contact hits and content....
(Funny I'm actually thinking of dropping that site...)
You would be really surprised at how many websites have very little actual "content". When it is actual content that has become most recent in searches...
I just searched "Electrician San Francisco" -
the top PAID - sponsored link is an out of town company from San Jose - who's home page says this...
"Web site under construction. Sorry for inconvenience."
Now that's clever.... :roll: Pay to get noticed - and have nothing to say....
And I'm sorry to say many other search sites return only other search sites to find info like yellow pages and yelp.... - google at the very least pops up actual EC's in my area...
Anyway - as I mentioned before - odds are - unless you pay advertising, or have a lot of traffic to your site on content - most people are going to your site as an initial information gathering to find out more about you. And they most likely found out about you in another way... Your card in their hand, your truck in their 'hood, or curious to see where that stuff after the @ in your email address leads them....