Control terminal 1 is the 'hot' conductor for the control power. This often goes to one side of the Stop button.
Terminal 2 is one side of a normally open contact used as a holding contact. This often goes to the other side of the Stop button and one side of the Start button.
Terminal 3 is the other side of the holding contact. This is wired to the other side of the Start button and is factory wired to one side of the Coil.
One side of the coil is not designated and is factory wired to one side of the normally closed overload relay trip contact.
Terminal 4, or COM, is the other side of the overload contact and goes to the other conductor/neutral of the control circuit.