Thanks John, that looks like just the sort of snake oil that would treat 'voltage optimisation' as a proper noun.
http://www.powerperfector.com/downloads.html
There is quite a bit of theoretical plausibility to what they are selling; this isn't a fuel line magnetizer

The issue is: are they overstating the value of what they are selling, and what are they using in terms of smoke and mirrors.
For example:
http://www.powerperfector.com/downloads/ohms_law.pdf gives the example of a resistive load, and states that an 8% reduction of supply voltage on a resistive load will give a 16% savings. Well this is true if you consider instantaneous power...but if that resistive load is a thermostatically controlled heater, then the reduced voltage and reduced power simply means that it runs for a greater percentage of the time, using the same net _energy_ over time.
If the reduced supply voltage means _less_ output (for example lamps may be dimmer), then you will see energy savings because you are inadvertently doing without some benefit of electricity. This is a well known feature if you use dimmers on incandescent lights: reduce the voltage and you reduce the power consumed, but the light is dimmer and less efficient. Reducing voltage could very well reduce light output and save energy. If you have too much light in a facility, then you are probably much better turning lights off then turning down the voltage. On the plus side: regulating supply voltage does good things for lamp life. If you know that you have a solid 220V, then you can use 220V lamps, which will be more efficient at 220V than 240V lamps operating somewhere between 220 and 240V.
Electric motors will clearly have both an operating range, as well as a particular voltage in that operating range that is most efficient. If the motors are designed for 220V, but are regularly used at 245V, then they are probably in their acceptable operating range, but not at their most efficient operating point. However a good VFD should adjust the voltage to the motor in just this fashion, and has the benefit of better matching the motor to its particular mechanical load.
Phase imbalance does significantly damage the efficiency of three phase motors. I don't know how common serious phase imbalance is, nor how well these devices correct such an imbalance. A VFD should correct for this as well. Of course, there are many situations where a VFD is not appropriate; having proper supply voltage an proper phase balance is probably a net win.
I look forward to hearing more. How well do real world numbers compare to the sales numbers, for example. How well does their system stabilize voltages and balance phases. How well could the same thing be done with 'generic' components rather than their proprietary tools?
-Jon