"It is not by chance that it is being built in Dubai. In less than thirty years, this city has transformed itself from a regional center to a global one. This success WAS NOT BASED ON OIL RESERVES, but on reserves of human talent, ingenuity and initiative.
A vision this bold requires visionaries. Creating the centerpiece for a NEW WORLD CAPITAL attracted the world's most esteemed designers. . . ."
Actually, if you take a look at what is occuring in Dubai there is truth to that marketing speal. The plan of the government is to transform Dubai into a resort/vacation destination before the oil reserves are depleted. There are several large projects that have been completed or are taking place that is part of that transformation;
http://www.skidubai.com/SkiDubai/Dubai_sunny_mountain_ski_dome/default.asp
There are two other facilities like the snowdome, one in Spain and another at a new mall near the Meadowlands, NJ
http://www.palmsales.ca/
Last I heard Palm Island is close to sold out.
Back to the OP, I think this is value engineering at it's finest.
tony