360 degrees worth of bends is the only rule that the NEC strictly requires. Other factors come in to play, in terms of what you have to do to make it practical to install. Such as the factory length available of your cable, because splices have to happen in an enclosure. As well as the pulling tension and sidewall pressure. Southwire has a great spreadsheet for modeling the factors that affect the mechanics of your wire pull, and determining if your route is realistic to install.
Obviously, if I build a continuous mile of conduit, that would be asking for trouble. I've never seen a mile long wire reel, and the wire has a good chance it would get damaged after that much dragging and pulling. Yet the NEC has no rule against this. By contrast, I can pull wire with no difficulty at all through 5 consecutive 90 degree elbows, connected end-to-end, but this would not be allowed by the NEC.