I like how Ellen Rohr sums it up Read Line 3
1. You want to make money in your business.
2. Youve been basing your selling prices on what the other guy charges and
you just found out that the other guy is going out of business.
3. Youve discovered the going rate is good for one thing...going down the
drain.
4. You have plenty of hobbies. You dont want your business to be another one.
5. You have been pulling selling prices out of thin air and you dont want to do
that anymore!
6. You read all the business For Dummies... books, and now you feel like a real
dummy. The information was too complicated! You want easy. This is it.
7. You want to do what you love, and you want to make a decent living doing
it.
8. You have been in business for years...and you have less money than before
you started.
9. You are thinking about starting a business and you are wise enough to look
into pricing before you lose lots of money.
10. You want to make LOTS of money in your business.