I don't know really what to say without showing my hole cards, if you know what I mean. Here's what I was thinking of saying. Hi Mr.----. I haven't heard from you. The estimate included everything to complete the job. Please let me know how you feel about this price. May I ask what you feel this job is worth? What number do I need to be at? Thank you for considering ---- Electric for your project" I want to tell him I am flexible on the price. Not sure that's a good idea? What do you guy's say when you follow up? Any advice would be greatly appreciated.
This sounds like you are trying to sell a residential job directly to a homeowner. When trying to sell to a residential customer the time to make the sale is when you are there looking the job over. Don't think of it as just a chance to beat the other guy's price.
When making a sale it's time to convince the customer that you are the right man for the job and price is secondary. If it's a big enough project to make you some money don't just run in and do a quick estimate. Try to meet with both the husband and wife when they have at least an hour to discuss the project. This is your one chance to show that you are a professional and really do know what you are doing.
Ok, when homeowners start an extensive project there is always a bit of fear and anxiety over the project and cost is one of the major concerns but the idea that they will hire an incompetent contractor is another. When you can sell them on the fact that you are a competent contractor with much experience this starts to eliminate the fear over price and shoddy workmanship. They start to see what they are going to get and how much it will cost. Fears are normally about an unknown.
Now if you start to act like you don't know what the project will cost you start to put doubts in the mind of the homeowner. Dig out all the information you will need to quote a firm price when you meet with the customer. Let them know you can schedule a firm start date and even a tentative completion date ( based on factors beyond your control, other trades involved).
Sales is a confidence game and it doesn't matter if you are selling vacuum cleaners, cars or electrical work. The customer must think that you have confidence in the product that you are attempting to sale.
No matter what the product you are still selling one thing and that's yourself. If you can sell yourself you can sell any product.