SOP in gravel pits is to dig a 2' deep trench across the road, put down a layer of sand, lay the cable and put a half-pipe over it, then bury it again. I never once had an MSHA inspector question that. If you lay it on the ground unprotected in an area that normally should not get any traffic but might, , they tag it every time. I should note though that we never tried using Type G cable, it was always Type W.Portable cable, such as your type is allowed in conduit in industrial locations, but the type g cable is not allowed in a wet location. Any conduit underground is a wet location.
Perhaps you could install in a sleeve, pile rock over it, need to make sure it drains. Is this allowed under MSHA, I do not know.