The 'minimum' of 20 feet is for small structures such as Raider1's example or even a transformer. The conductor is required to be bare and encircle the building or structure. I have pictures of a ground ring that is a little over 2000 feet long. One of my students is working on a project where the ground ring is sized at 750 AWG.
The ground ring is the "ELECTRODE" [even though it is a conductor - 250.52(4)], hence it is required to be bare and in contact with the earth.
The grounding electrode conductor that connects the ground ring (electrode) is permitted to be ... "The conductor shall be solid or stranded, insulated, covered, or bare", as per 250.62.