A little long winded but here goes.
Kitchens have become a specialized field within the field. Familiarize yourself with the things that people today expect to have in there. Know the products, know the trends, know what these things are going to cost and charge accordingly.
Meet with the potential customer and do a survey. Find out what the appliances are going to be, find out what is on their "wish list" Once you know what they want, see if you can get a feel for what their budget is. Once you know what they want and what they want to spend you can tailor your proposal to suit. If you know that their budget is $XXX then you can see how much of the wish list you can fit within their budget. This way you don't waste your time trying to sell them something that they aren't going to go for. On the other hand, if you can get them all or at least some of that "wish list" that may be enough to get you the job. Keep in mind that I don't change my prices to take advantage of people, my prices are set, they are the same for all jobs. They ask for something or I may suggest it, but they ultimately have the choice to accept or decline. No high pressure tactics it is what it is, no problem I will still make money on the job.
I do a lot of kitchens and find them very easy to quote. I've got a spreadsheet made up and just go down the list. X number of new circuits. sa1, sa2, dw, disp, micro, fridge etc. @ $XX ea. Appliance connections, hood, disposal dw etc. Then count the number of devices X number of recpts @ $X ea, 2 GFCI's @ $X ea. Switches, sp, 3w dimmer and charge accordingly. Then comes the lighting. Can lights 6" = $X, 5" = $X+ and 4"= X++, funny how the smaller the can gets the bigger the bill gets. Watch your material costs, a 65w BR30 costs $1.25 whereas a 90w par30 costs $9.00 X 10 or 12 it adds up, charge accordingly. Once I started using the spreadsheet I saw how many things were slipping through the cracks before, much less now.
Take the time to explain things 15 minutes spent early on in the process can save some grief down the road. If you've priced the job right the money's there for that time.
Most importantly, when you give them a proposal, tell them exactly what you're going to give them, then give them exactly what you told them. Handle changes as they go along. "No problem, I can add two more cans for $XX, will that be o-k? Would you like dimmers? I think they'd really make the difference." There you go, a $25 upcharge per switch, add three or four dimmers and you've just put another $60.00 / $80.00 in your pocket with no additional labor. Have you seen these new air switches? $55, plug it in, you just made $20 and they have something to show off to their friends. Those are just two examples of upselling that cost you no labor and put an extra $100 or so in your pocket. They're happy, you're happy, Cha-ching.
In your proposal, explain the process.
Here's a copy of the last page of my one of my proposals, check it out, it works for me.
Proposal no. 071112-01
This proposal includes only electrical work as described above, any additional work beyond the scope of this proposal requested by the owner will be performed only after an appropriate add on change order is approved by this contractor and owner.
All work will be installed to comply with the National Electrical Codes. All labor will be warranted for a period of one year. Material will be warranted by the respective manufacturer.
Any alterations, modifications and / or additions to wiring and / or devices installed by someone other than this contractor or his agent will void any and all warranties. Any service required after unauthorized alterations, modifications or additions will be subject to standard service rates in addition to any costs incurred to inspect the integrity of any or all devices and installation of such.
When installing new wring through existing walls it is sometimes necessary to cut access holes to facilitate the installation of this wiring. It is understood that although due care will be exercised to minimize these access holes and protect adjacent surfaces, some patching may be required. This patching is not included in this proposal.
Every effort will be made to locate fixtures exactly as shown by the drawings but it must be understood that structural and mechanical components concealed within the walls and ceiling may make some adjustment as to the location of such fixtures necessary.
This proposal has been prepared contingent upon the project being completed in two distinct phases. The first phase will be completed after demolition of existing cabinets, walls, fixtures, flooring etc. by XYZ Kitchen and Bath carpenters. This first phase (the rough wiring of the electrical portion of this project) will include the examination of exposed existing wiring, electrical fixtures and electrical devices. The installation of all concealed wiring, junction and device boxes and preparation for the installation of finished fixtures and devices.
The second phase (the finish wiring and trim installation of the electrical portion of this project) will include the installation of all fixtures, devices and finish wiring, the testing and adjustments of such to the satisfaction of the customer.
This second phase of this project will not be scheduled until such time as to permit one final trip to install all components to complete this project. Other trades work may be required to be finished prior to this scheduling such as the installation of countertops, tile, mirrors, cabinetry etc. Any deviation from this standard procedure will be subject to standard service rates of $75.00 per man-hour with a two-hour minimum charge.
Items not installed at the time of final finish trim portion of this project due to delays of other trades such as the installation of counter tops, wall coverings, etc. will not delay payment of finish portion of electrical portion of project. Any items not installed at this time will be deducted from final payment and be withheld by customer until such time remaining items are installed. The value of installation of such items will be as stated in accompanying worksheet.
We propose to furnish material and labor complete in accordance with above specifications for the sum of:
Three Thousand Seven Hundred Sixty Two dollars__________________________($3762.00)
Payment to be made as follows:
50% ($1881.00) upon start kitchen rough wiring, with the remaining 50% ($1881.00) upon completion of electrical portion of this project.
Authorized Signature______________________________________
This proposal can be withdrawn if not accepted within ______days
Acceptance of Proposal
The above prices, specifications and conditions are satisfactory and are hereby accepted. You are authorized to do the work as
specified. Payment will be made as outlined above.
Good luck,
FRANK