On some ECs and builders web sites, I see they have dozens, if not scores, of letters from customers praising the company for their stellar performace.
How many of you out there actually have received such letters?
For those who get them: Are they completely the idea of the customer, or do you have some method in place to induce them to write them?
Short of bribing a customer ("Hey, tell you what, I'll take fifty bucks off your bill if you write this letter for me....."), how do some outfits seem to be swimming in this sea of paper?
How many of you out there actually have received such letters?
For those who get them: Are they completely the idea of the customer, or do you have some method in place to induce them to write them?
Short of bribing a customer ("Hey, tell you what, I'll take fifty bucks off your bill if you write this letter for me....."), how do some outfits seem to be swimming in this sea of paper?