Building height is one factor that NFPA 780 asks you to take into consideration. Others are the geometry (i.e., shape) of the building, proximity to other tall things (e.g., other buildings, trees, poles, etc.), the building's materials of construction, and severity of the consequences of the building catching fire (i.e., a fire in a warehouse that contains metal tools might be less severe than a fire in an elementary school). The other thing that NFPA 780 has you evaluate is the probability of a lightning strike in the area of the building.