I installed a $60,000 home theater in an office (I kid thee not) a couple years ago. Everything was the best of the best. The plasma alone was a third of the cost. They had a Bose speaker system and a Bang & Olufsen CD player. That thing blew my mind... $6000 for a 6-disc CD changer. Why??? Sure it looks pretty, but :-? You could probably have assembled a better-performing system for the price of the TV alone, but then it wouldn't have been 'the best equipment'
It's like Corona... They ship 7 railcars a week of beer into Vancouver, which clearly shows the demand for it here. Go to Mexico and Corona is the dog beer. It's amazing what marketing can do...