The fixture itself should tell you the maximum wattage lamps it can take thats what you use in your load calcualtion for branch circuits NEC 2008 220.14 (D). If the lights are on for more than 3hrs then you have to calculate it as a continous load (ie 125%) . For feeders, you use the table 220.12 assuming this lighting is listed in one of them assuming the actual load is less than the table, if not then you use the actual load, which ever is greater. And remember if there is no demand factor for the feeder load you're doing, then you might have to add 125% in the feeder as well for continous load for the lighting. Hope this helps.