Magnetic Wire fishing tool

[tom baker]

Butterfly™ Magnetic Wire Puller

Step 1. Release the cable from the spool and feed the magnet that is attached to the cable through the void or space through which you need to run your wire. Step 2. Attach your wire to the metal ring on the end of the cable. Step 3. Connect the magnet to the cable and wire and feed it with...

butterflybrandinc.com

$29.99 for this. Recommendations on this or similar, Seems like Rack-A-Tiers has one

 

[ramsy]

I am skeptical, seems to be another marketing gimmick for suckers.

 

[Rock86]

Hmm... I'd like to see that magnet go over and around piping. That looked like a stop motion video to me. But it would be nice to have something that worked that well.

 

[Little Bill]

There is one called "Magna-pull". Very strong magnet and it works well. Never seen the product in the OP.