I agree. Referrals like that aren't worth a lot, if anything.My concern with the go-ahead-and-pay-for-the-TV-to-get-more-referrals train of thought is having the referrals sound something like
So I wouldn't do it for referrals. Just as a means of getting paid.
With a big caveat that it is a goodwill gesture and nothing more and that it constitutes absolutely no admission of any liability whatsoever.