Some useful info from NEMA MG-1
1.42 SERVICE FACTOR?AC MOTORS
The service factor of an AC motor is a multiplier which, when applied to the rated horsepower, indicates a permissible horsepower loading which may be carried under the conditions specified for the service factor.
12.42.1 Alternating-Current Small Motors?Motor Nameplates Marked with Insulation System Designation and Ambient Temperature
The temperature rise, above the temperature of the cooling medium, for each of the various parts of the motor shall not exceed 60 deg (A) 80 deg (B) 105 deg (F) when tested in accordance with the rating, except that for motors having a service factor greater than 1.0, the temperature rise shall not exceed the values 70 deg (A) 90 deg (B) 115 deg (F) when tested at the service factor load
* Temperature Rise (based on a maximum ambient temperature of 40?C Degrees C
** (A), (B), (F) designates insuslation class
14.37.1 General
A general-purpose alternating-current motor or any alternating-current motor having a service factor in accordance with 12.52 is suitable for continuous operation at rated load under the usual service conditions given in 14.2. When the voltage and frequency are maintained at the value specified on the nameplate, the motor may be overloaded up to the horsepower obtained by multiplying the rated horsepower by the service factor shown on the nameplate.
When the motor is operated at any service factor greater than 1, it may have efficiency, power factor, and speed different from those at rated load, but the locked-rotor torque and current and breakdown torque will remain unchanged.
A motor operating continuously at any service factor greater than 1 will have a reduced life expectancy compared to operating at its rated nameplate horsepower. Insulation life and bearing life are reduced by the service factor load.