On a coil for 120VAC there is one lead from the start/maintain contacts, that would be the line voltage--this goes thru the starter coil and comes back out on the other red lead from the coil and the goes thru the contacts on the heaters and back to the neutral connection. I have seen the wire from the coil to the heaters as generally red, but sometimes white, with red wires for the jumpers between heaters and then white back to the neutral connection.
But as Starcat said Don't EVER assume anything--always check and take a moment to trace it out.