IT loads suck. There are no demand factors. Computer nameplates have inflated numbers so the computer can handle the worst case install (maximum RAM, maximum disk drives, all bus slots occupied, etc). Power supplies are often spec'd oversize so they last longer (e.g. 1300W power supplies installed when 800W would have been enough). Redundant power supplies make it double suck, as now you have two oversized circuits to feed it in case one power supply dies. I've never seen a computer draw its nameplate amps. If they have no nameplate then you're stuck using the power supply wattage. You could possibly instrument them to get a better feel for true load, but usually that is difficult unless they are all configured the same and you have the means to test them under load.
I would also not treat them as continuous loads if using their nameplate amps or power supply rating. They do run continuously, but their current draw varies with computing load and processing, so it does not meet the definition of continuous load.
There is probably no relief for cooling either. If the HVAC designer is sizing the HVAC off of computer nameplates for sizing, the cooling system will be oversized. Often times, the HVAC is sized per the room feeder size to allow for IT growth up to the limit of power available. But all this makes for oversized HVAC and the larger circuits they will require.