Keep in mind that the different heat factors in ranges and dryers are being done by applying different voltages to the elements:
Take 2 elements at 240V and 5KW each.
At 240 parallel they are 10KW.
At 240 Series they are 5KW
at 240V one and 120V the other is 7.5KW
One at 120V is 2.5KW
Both in series at 120V is 1.25 KW
So you can see where the heat can be controlled by just using different voltages across the elements(from 10KW to 1.25KW) by using the neutral.
The 70% would come from the fact that the highest phase to phase is about 40A while highest neutral to phase is around 21A, which a little more than 50%, and the other 20%? I guess just better to be safe than sorry
And considering the other answer that puts the motor at 120V there's your other 20%
why we consider 70 % when calcualating neutral load for a range or dryer althouth they consume 240 voltage
and if they have 120 load it is usualy small