People don't grasp the requirements of what needed, they generally don't understand all
the "design" aspects that's required to make a system - correct. Most times it not limited
to your OP subject.
Sometimes people are happy to have something and not worry that it's function...
My suggestion is to review your sales practices, maybe you can turn it into three or four
different pitches. I'm sure you meet up with customers of various levels of understanding.
Fine tune the sale pitch.
Having a structural wing of solar panels set oddly of a roof line is a tough sale...
Then people wonder why there are contractors out there that take advantage of customers. Part of the problem is the customers are sadly too stupid to know any better, until they find out later that something was not worth it or even their own idea they wanted was a poor choice.
If customer is too stupid to realize that taking a panel that takes energy from the sun and converts it to something that can be used in the home and facing it away from the sun is not going to effect how well it works...... deserves to be taken advantage of I guess. If OP will not install what they want, they will just find someone that will, and will certainly not get the same return on their investment they were maybe promised.
No different then homeowners I have seen that wanted a big home with lots of windows - then they complain that it costs so much to heat the place.
One guy I remember had a fairly new house (on a farm) and complained about how many mice were in the garage, yet you seldom ever drove by the place and did not see at least one garage door open:slaphead: