Blue is basically the cheapest way to do LED's.
If you get any cheap LED flashlight, they are usually pretty blue also.
These lights have had a layer delaminate, causing them to turn purple.
"White" LEDs are actually deep blue, with a layer of phosphor over top. The phosphor absorbs the blue light, and re-emits the light across a broad spectrum we see as "white." By adjusting the phosphor recipe, the color temperature of the emitted light can be adjusted. When the phosphor layer fails, almost always because the LEDs are driven too hard and get too hot (ocassionally because the LED chip itself gets wet), we get the blueish/purple light underneath.
Reputable manufacturers don't drive the LEDs in their fixtures so hard as to damage them from overcurrent/overheating, but that makes those fixtures more expensive because you need more LEDs for the same amount of light. Many cheaper fixtures "only have to last for the 1yr warranty period" but make more light with fewer LEDs. Cheap is expensive - someone is going to have to replace all those fixtures at some point.
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