Raising prices.

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knoppdude

Senior Member
Location
Sacramento,ca
I am having to raise my hourly labor rate this year to cover the rising cost of everything required to operate. I have one very good customer that has provided a great deal of work for me to date. Does anyone have advice on approaching the company with this in a tactful and honest manner? Thanks for any and all responses.
 

dbuckley

Senior Member
I got some advice on this subject in a different context recently - raise your prices every year (or even more frequently); don't absorb increases to the point where you have to impose a massive increase. Customers may whine at 10% raise, but they will be angry at a 50% rise.
 

jumper

Senior Member
I got some advice on this subject in a different context recently - raise your prices every year (or even more frequently); don't absorb increases to the point where you have to impose a massive increase. Customers may whine at 10% raise, but they will be angry at a 50% rise.

True, I can live with small increases in my own personsol expenses a bit at a time, better than a large one at once.

The amount probably is the same, but the way it effects me is different. Good psychological reasoning into customer mentality.
 

jmellc

Senior Member
Location
Durham, NC
Occupation
Facility Maintenance Tech. Licensed Electrician
I need to raise rates but I don't think I can. Work is still hard to get around here. Better than it has been, but still not good. If I raise rates, I'll get even less work.

I'm thinking of adding a small surcharge for scrap disposal. I usually include that unless a customer has his own disposal services. I may start pricing job 1 price if he handles it, higher price if I do it.

A former boss used to add a $25 trip charge to most jobs, especially out of town. We got a lot of flak over it but gas is even higher now, so maybe I should do it now too.
 

laketime

Senior Member
You need to raise rates as costs increase to keep your gross profit percentage where you need it to be. If the project goes for a lower price than you can take it for then it was not a project you should have taken. You don't want to be the guy saying "I may not be making any money but I am working everyday." :roll:
 

jmellc

Senior Member
Location
Durham, NC
Occupation
Facility Maintenance Tech. Licensed Electrician
Hard thing is, I can't afford to just break even but if I'm not out there being seen, I might lose more work. I have gotten a few decent jobs just by a neighbor coming over & asking me to check out their issues when I finish this job.

I've also thought of increasing my material markup instead of my labor rate. Some people don't argue as much with materials as labor. They buy things every day & know they go up.

Still thinking on it all.
 

Buck Parrish

Senior Member
Location
NC & IN
That's what we did. $5 every now and again and hardly any body noticed, hahah.

An old but wise bussiness man told me "If nobody complains about your prices, Your not charging enough"
Hmmm ,
I think I'll use that in my signature area.
 

dbuckley

Senior Member
An old but wise bussiness man told me "If nobody complains about your prices, Your not charging enough"
My late father in law was a tax inspector on the Liverpool docks, and no-one kept books worth a damn, so he used this method to determine the appropriate tax take. If they just wrote a cheque and handed it over, he knew that next time he needed to demand more tax...
 

readydave8

re member
Location
Clarkesville, Georgia
Occupation
electrician
I need to raise rates but I don't think I can. Work is still hard to get around here. Better than it has been, but still not good. If I raise rates, I'll get even less work.

unless you doubled your price and only lost half your work. then you'd have time for a second job.

seriously, the amount of work you would lose needs to be balanced against the increased profit on the work you keep. fixed overhead changes the equation.
 

renosteinke

Senior Member
Location
NE Arkansas
Some of the best 'business classes' I've had were given by prostitutes. No kidding. Remember, I'm from Nevada, where such is a legal profession.

Dolores French wrote about her career in "Working." She made one very important point .... regular customers are the heart of any business's success- and it's nearly impossible to raise your rates. In her case, she had customers who still expected 1970 prices in 1995. Oddly enough, during the 'slow season,' she had no problem calling them up and soliciting 'cut rate' business ... but during busy times, it was most annoying.

There's the deal: you need to cover expenses, but you wind up repaying their loyalty when you got started with cheap work later on. Your only 'way out' is to develop enough new business that it doesn't hurt too much.
 

knoppdude

Senior Member
Location
Sacramento,ca
Some of the best 'business classes' I've had were given by prostitutes. No kidding. Remember, I'm from Nevada, where such is a legal profession.

Dolores French wrote about her career in "Working." She made one very important point .... regular customers are the heart of any business's success- and it's nearly impossible to raise your rates. In her case, she had customers who still expected 1970 prices in 1995. Oddly enough, during the 'slow season,' she had no problem calling them up and soliciting 'cut rate' business ... but during busy times, it was most annoying.

There's the deal: you need to cover expenses, but you wind up repaying their loyalty when you got started with cheap work later on. Your only 'way out' is to develop enough new business that it doesn't hurt too much.

That is the problem for me, the customers are good, and the work is T&M, and they often pay for the material. In addition, they trust me enough to give me the keys to the plant. This is the smaller, and ironically, more profitable plants. The people are almost like family, so it would be very hard to raise rates, as they are a bread and butter job. On the companies bigger, Taj Mahal operations, they are dumping money on all kinds of processes, to the tune of millions. I still have to treat them both the same, which complicates things. I think I will follow Larry's advice and at least be honest, as I have no tact.
 

laketime

Senior Member
That is the problem for me, the customers are good, and the work is T&M, and they often pay for the material. In addition, they trust me enough to give me the keys to the plant. This is the smaller, and ironically, more profitable plants. The people are almost like family, so it would be very hard to raise rates, as they are a bread and butter job. On the companies bigger, Taj Mahal operations, they are dumping money on all kinds of processes, to the tune of millions. I still have to treat them both the same, which complicates things. I think I will follow Larry's advice and at least be honest, as I have no tact.

They are supplying your material?
 

jmellc

Senior Member
Location
Durham, NC
Occupation
Facility Maintenance Tech. Licensed Electrician
I've seen a lot of crooks out there & seen some of them reap what they sow. I'm sure the rest will fall sooner or later.

I've done jobs that I would do differently & maybe better if doing again but I've never charged anyone dishonestly & had to lose sleep over it. I can look any customer in the eye & justify every penny of the bill. I can often point out something I "threw in" or forgot to charge for.

Honesty does pay off in the long run, even if I have to shut down my business & work again for someone else.
 
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