Friend of mine works that area, he charges $120 for service calls, and $84 for planned jobs, when he works the metro area, he gets $150 for service calls and 110 for planned jobs, he has been in business for about 20 years, so i assume, he knows the area rates, that is his rate for one man, he said the area is full of low ballers, like anywhere else.
Try to establish what works for you, not what others are charging, it's easy to come up with a rate, just take your overhead and operating expenses, add your direct labor, put in your desired profit, and there is your rate, what it costs you to stay in business.