You'll find that rates differ from county to county. If you're working in Bergen County the rates electricians charge are probably some of the highest in the state. Move one or two counties over and rates drop. 200 amp services in BC range from $2200-2600. Move 1 or 2 counties over and you drop down to $1800-2200. One of the EC's in my contractors association brought in a flyer from a licensed EC claiming that he will upgrade a service to 200 amps for $1300. Material costs are the same, labor and time and the same, expenses (van, insurance, etc.) are (hopefully) close to being the same. Go figure
I'm not sure where you're at in terms of $$ in your area but if you belong to a contractors association ask around and find out where you should be. Otherwise, keep bumping your service call prices up and see what happens. Personally speaking, I would take the high road and work the upper end of the trade. There used to be plenty of work around but due to current economic conditions bottom feeders seem to be coming out of the wood work. Service prices in my EC association range from $85/hr to $175/hr depending on the scope of work to be done.
BTW, there's a handyman in my area that charges $95/rh