If it said 'surface factor load', then I believe that was a type-o for 'service factor load'.
For a motor, the 'rated load' is the power output that the motor was designed for, but which takes into account requirements such as starting torque, acceleration requirements, voltage tolerance range, etc.
'Service factor load' is the continuous power output that the motor can supply while remaining within design maximum limits for things such as temperature.
For example, a 10 Hp motor with a SF of 1.15 can be expected to accelerate and behave like a 10 Hp motor, but if you were to load it up to 11.5 Hp in steady operation with perfect supply voltage and perfect balance, then the motor would not overheat.
Because the SF load is higher, you can expect the motor to run hotter and to have less tolerance for other factors (such as voltage imbalance) which would also cause heating.
I expect that the same meaning for SF load is used for motor driven pumps as for motors.
-Jon