3 meters will reduce the magnetic field to 1 mG (milligauss) or less, which puts it under the range of levels which have health effects. It also is below the level that affects CRTs, as was mentioned.
A utility will not specify this reason because of opening themselves up to health-related lawsuits. But as long as they keep the spacing, that's what counts.
What bothers me is seeing kids sitting on them. The field at that point is very high. It weakens basically with the cube of the distance, though for the first few feet it is more like the square, since the coil is large diameter.
Karl