As an old Soft Start guy, I have a few concerns;
1. Not NRTL listed. That’s not only problematic for installing in North America, but is often indicative of poor design and/or quality, i.e. they know it will not pass so they pretend to not think it’s important.
2. Misleading advertising, another red flag. In one part they say “Reduces inrush start-current by 70%”, but in the specs it says “Start current reduction - 60%…70% of LRA”, then next says “Startup torque reduction - 30-40%”. If the inrush current were reduced BY 70%, the startup torque reduction would be to about 9% of normal, meaning it would most likely stall. With the startup torque reduction being 30-40%, that means the start current reduction is TO 60-70%. It seems on the surface to be maybe just a simple semantics mistake, but I have found over the years that people often make these sort if “errors” on purpose in order to further their efforts to push an agenda that has more to do with increasing their sales than helping their customers.
3. Any time I see a soft start device with zero heat sink, I am concerned that this is not what it appears to be. Electronic power devices are not 100% efficient, they give off a minimum of 1.5W/A/phase. That doesn’t seem like much, but with NO heat sink, it cannot get away from the components and they overheat and fail in short order. If it has bypass contacts that would be better, but they do not show an internal diagram of it nor do they say that is necessary.
Combine these last two technical issues with the lack of a listing and to me it starts to smell a little scammish.
PS: Also worth noting, the SCCR is only 5kA, making it further difficult to find places it can legally be installed.