jmsbrush
Senior Member
- Location
- Central Florida
This topic sorta ties into the other thats being talked about right now.
Lets say the phone rings and you get a call to go change out a receptacle.
Lets say my company charges a $59.00 dispatch fee to send a certified electrician to your house to investigate the problem and give you an upfront price to fix the receptacle, ( because maybe there's more to it than just a bad receptacle).
You arrive on site and determine that its just the receptacle, you tell them ,it will be $35.00 to change out the receptacle.
You do the job collect $94.00
Company B gets the call as well and they say, we come out for free.
They see the problem and tell the customer " you need a new receptacle." Well how much the customer says?
You tell them $94.00.
Now both contractors are selling the same service at the same price,
As far as the psychology goes, which one is better?
What is a better perceived value?
In my opinion. I think the customer will think having the recep changed for the lower price is a better perceived value versus the higher price with no service charge.
Now these are fictions numbers, Use your numbers and compare.
What do you guys think?
Lets say the phone rings and you get a call to go change out a receptacle.
Lets say my company charges a $59.00 dispatch fee to send a certified electrician to your house to investigate the problem and give you an upfront price to fix the receptacle, ( because maybe there's more to it than just a bad receptacle).
You arrive on site and determine that its just the receptacle, you tell them ,it will be $35.00 to change out the receptacle.
You do the job collect $94.00
Company B gets the call as well and they say, we come out for free.
They see the problem and tell the customer " you need a new receptacle." Well how much the customer says?
You tell them $94.00.
Now both contractors are selling the same service at the same price,
As far as the psychology goes, which one is better?
What is a better perceived value?
In my opinion. I think the customer will think having the recep changed for the lower price is a better perceived value versus the higher price with no service charge.
Now these are fictions numbers, Use your numbers and compare.
What do you guys think?