The technology utilizes principles of magnetic induction to transmit electrical power via an ultra thin mat embedded in, or overlaid on, any surface or wall, to electronic devices placed randomly upon it.
I have had customers who are just short of wearing tin foil hats due to lukeimia rates near power lines - I'm sure they wont buy it - might even pass laws against it - as this would be visable proof to them that their DNA is being rearranged.