The "pocket effect" is created when a down conductor from a strike termination device extends vertically down from the air terminal, deflects at a horizontal surface and then travels in a roughly vertical fashion again.
This can create a bend that results in less than a 90? angle which is not permitted and must be avoided. Also, the LPS idea is to take the lightning currents attached at a high structural location and direct it as vertically straight down to earth as possible. Only short horizontal runs should be used when necessary.