Years ago, my dad had a laundromat that had an evaporative cooler on the roof. This was the old wood kind with a straw medium, and used a modified toilet valve and float to maintain water level in the sump, and a recirculating pump.
He told me the valve kept wearing out because of the constant water trickle, while toilets normally run and then stop. That gave me the idea of using a float switch and a solenoid valve, which would be either fully opened or fully closed.
So, we went to Grainger and bought a few parts, I wired it up, and it worked like a charm for years. So, that's my suggestion. We used 120v parts to keep it simple. A cheap way would be to use a float switch made for an HVAC drip-pan .