What do you mean "the entire conductor length"? You mean the conductor length that is in the wireway or the length of the circuit?
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Where two different ampacities apply to adjacent portions of a circuit, the higher ampacity shall be permitted to be used beyond the point of transition, a distance equal to 3.0 m (10 ft) or 10 percent of the circuit length figured at the higher ampacity, whichever is less"
This is concerning individual circuit ampacity selection, more then 30 in the wireway still requires adjustment, but you need to look at each conductor individually to see what adjustment that conductor needs. Just because you have a 35 or 40 percent adjustment factor doesn't necessarily mean every conductor in the raceway/wireway will need increased in size.
If the circuit length is less then 100 feet then this exception doesn't allow you to use the conductors at the higher ampacity in a 10 foot length in a wireway. If a circuit is over 100 feet long you can use the higher ampacity up to 10 feet, but another circuit in the same wireway may not have a length of 100 feet, if it were only 60 feet long you can only apply the higher ampacity to 6 feet of the conductors, if only running six feet through the wireway then exiting, you could apply the exception there though.